Our Services
We help clients succeed by offering comprehensive, customer-focused methodologies and tools that serve as living self-improvement processes for each department in your organization. This along with a carefully designed, pre-developed knowledge base of best practices puts you ahead of your competition.
Solutions
Customer Experience Diagnostics
Employee Experience Diagnostics
- Process, People, Information and Technology Improvements
Quantitative Research
- Statistical segmentation
- Analytics /Dashboards
Qualitative Research
- Outside in “Shopping” Experience
- Voice of the Customer
- Persona development
- CX Maturity
Customer Experience (Journey) Mapping
- Map outside-in and inside out of all the touchpoints that a customer has with your business
- Virtual collaboration
- Touchpoint Analysis
- Create, Manage, amend and update your maps
- Create roadmap of prioritized improvements
- Provide variations of maps based on touchpoint, segment, activity, channel and other varying dimensions.
- Track and measure the impact and ROI of changes over time
Applied CX/UX/Campaigns – Using CX knowledge
- Create segment driven campaigns to optimize acquisition, retention, growth
- Develop better messaging/offers and calls to action
- Right timing/offer/cadence for UX
- Benchmark your customer experience against that of your competitors – compare their competitors’ experiences to reveal competitive best practices and table stakes.
Customer Insights
Qualitative
- Ethnographic Analysis
- Emotional Journey Mapping
Quantitative
- Segmentation
- Analytics
Marketing Dashboard development and reporting
Metrics and Reporting Design
The CEM Solution Ecosystem

Marketing & Sales Enablement
Growth Strategies
- Brand Value Positioning
- Go-To-Market Strategies
Buyer and Prospect Segmentation
- Developing Buyer Personas and Journeys
Marketing Diagnostics
- Customer Centricity
- Operational Effectiveness
- Brand Promise through Execution
- Touchpoints
Demand Generation
- Finding and attracting potential customers
- Mapping content to Marketing Automation
Digital/Interactive Marketing
- Social Media Channel Alignment
- Mobile Channel Optimization
Lifecycle Management
- Maximizing acquisition, retention and loyalty
Customer Experience
- Customer journey mapping
CRM & Marketing Technology
Technology Strategy & Roadmap
- Plan for marketing enablement
Vendor Selection and Management
- RFPs
- Vendor Partner Optimization
Program & Project Management
- Manage and monitor projects to meet business and financial metrics
Innovation & Transformation
Brand Innovation
Organization and knowledge transfer
Change Management
Future Trends and Best Practices
Business Requirements
- Defining requirements and prioritizing
- Demand Generation
- Campaign Management
Customer Databases
+1-510-655-6511
