Challenge/Opportunity

• Poor Ability to execute on marketing plans due to lack of process and automation
• No automated systems to support marketing resulted in inability to develop and execute on campaigns
• Uncontrolled spending on marketing/sales materials due to low visibility of past work/creative

Approach

• Developed processes for campaign management and execution and digital asset management
• Developed PRD and process narratives to support solution implementation (Aprimo SaaS) Campaign/DAM modules
• Implementation PMO and User Adoption program

Result

• Increased sales revenue
• Decreased churn
• Targeted acquisition for ”best customers” model in process