Demand Generation and Marketing Automation Improvement

Challenge/Opportunity

  • Poor Ability to execute on marketing plans due to lack of process and automation
  • No automated systems to support marketing resulted in inability to develop and execute on campaigns
  • Uncontrolled spending on marketing/sales materials due to low visibility of past work/creative

Approach

  • Developed processes for campaign management and execution and digital asset management
  • Developed PRD and process narratives to support solution implementation (Aprimo SaaS) Campaign/DAM modules
  • Implementation PMO and User Adoption program

Result

  • Increased sales revenue
  • Decreased churn
  • Targeted acquisition for ”best customers” model in process

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