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Demand Generation and Marketing Automation Improvement
Challenge/Opportunity
Poor Ability to execute on marketing plans due to lack of process and automation
No automated systems to support marketing resulted in inability to develop and execute on campaigns
Uncontrolled spending on marketing/sales materials due to low visibility of past work/creative
Approach
Developed processes for campaign management and execution and digital asset management
Developed PRD and process narratives to support solution implementation (Aprimo SaaS) Campaign/DAM modules
Implementation PMO and User Adoption program
Result
Increased sales revenue
Decreased churn
Targeted acquisition for ”best customers” model in process
vpeck@theeastbaygroup.com
+1-510-655-6511
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