Where Psychology meets Methodology and Technology

See what East Bay Group can do to help you become more customer centric.

We help your business grow by taking your Customer Insight and applying it to your unique experience.

We at The East Bay Group have an aversion to forcing you into “cookie-cutter” solutions proposed by most consultancies just because it’s more efficient. Our work focuses on understanding your customers — statistically, behaviorally and emotionally — and helping you leverage that knowledge.

By taking a customer-eye view of your company, we identify the gaps within your organization, processes, information and technology. Then we look across your customer’s journey to identify what works and what doesn’t. Inside out and outside in, we identify and prioritize your opportunities, gap fillers and innovative ideas to create a path to success.

East Bay Group is a rock solid, brilliant strategic resource and is particularly passionate about customer centricity. The team has great strength at developing strategies that can truly deliver results. If you’re looking for a consultancy with an uncanny ability to focus on the right things at the right time, you’ve found them. The East Bay Group team is personable, yet professional. It was an honor and a privilege working with them, and I would do it again without hesitation.
Lillian Murphy
Vice President, Inventory Yield and Club Development, Starwood Vacation Ownership

Case studies

Customer Centric Diagnostics

We have developed a triangulated approach to our customer readiness diagnostic, which includes Voice of Customer (outside in), Employee and Institution (inside out)

Customer Journey Mapping

We have been journey mapping since the late 90s, for clients in virtually every industry, and we have a wealth of experience and insight to offer our clients.

Segment Driven Precision Marketing

We help our clients build data-driven segments and personas, then build and apply a contact strategy with targeted communications and interaction planning.

CRM / Marketing Automation

Acquiring and retaining customers require the right tools. As experts in CRM and Marketing Automation tools, we help clients choose the best solutions for their needs.

Our clients

Our services

Marketing and Sales Enablement

CRM & Marketing Technology

Customer Insights

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