+1-510-655-6511 vpeck@theeastbaygroup.com

Our Services

We help clients succeed by offering comprehensive, customer-focused methodologies and tools that serve as living self-improvement processes for each department in your organization. This along with a carefully designed, pre-developed knowledge base of best practices puts you ahead of your competition.

Marketing & Sales Enablement

Growth Strategies

⚬ Brand Value Positioning
⚬ Go-To-Market Strategies

Demand Generation

⚬ Finding and attracting potential customers
⚬ Mapping content to Marketing Automation

Buyer and Prospect Segmentation

⚬ Developing Buyer Personas and Journeys

Marketing Diagnostics

⚬ Customer Centricity
⚬ Operational Effectiveness
⚬ Brand Promise through Execution
⚬ Touchpoints

Digital/Interactive Marketing

⚬ Social Media Channel Alignment
⚬ Mobile Channel Optimization

Lifecycle Management

⚬ Maximizing acquisition, retention and loyalty

Customer Experience

⚬ Customer journey mapping

CRM & Marketing Technology

Technology Strategy & Roadmap

⚬ Plan for marketing enablement

Business Requirements

⚬ Defining requirements and prioritizing
⚬ Demand Generation
⚬ Campaign Management
⚬ Customer Databases

Vendor Selection and Management

⚬ RFPs
⚬ Vendor Partner Optimization

Program & Project Management

⚬ Manage and monitor projects to meet business and financial metrics

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Customer Insights

Qualitative

⚬ Ethnographic Analysis
⚬ Emotional Journey Mapping

Quantitative

⚬ Segmentation
⚬ Analytics

Marketing Dashboard development and reporting
Metrics and Reporting Design

 

Innovation & Transformation

Brand Innovation
Organization and knowledge transfer
Change Management
Future Trends and Best Practices