+1-510-655-6511 vpeck@theeastbaygroup.com

NAFTA-wide Diagnostic and Go-to-Market Strategy

Challenge/Opportunity

⚬ Client not able to target both end user and channel with coordinated campaigns
⚬ Limited process to manage campaigns, territories, content
⚬ Inability to add staff necessitated improving performance and capabilities of teams
⚬ Centralized marketing, decentralized sales created overlap and conflict in lead generation, marketing, communications

Approach

⚬ As Is and To Be states documented with OPIT ramifications
⚬ Detailed plan and roadmap for improvements
⚬ Touchmap with to be process and process narratives, business, functional, technical requirements
⚬ PMO for implementation including content revisions, taxonomy development, day-in-life process, workflow and multiple partner business rules

Result

⚬ Improved process led to centralization of email marketing for both marketing/sales
⚬ New SAP solution design in blue print phase
⚬ Assetlink DAM system implemented Phase 1 Marketing Use rolled out — Phase 2 Sales access in process