+1-510-655-6511 vpeck@theeastbaygroup.com

Demand Generation and Marketing Automation Improvement

Challenge/Opportunity

⚬ Poor Ability to execute on marketing plans due to lack of process and automation
⚬ No automated systems to support marketing resulted in inability to develop and execute on campaigns
⚬ Uncontrolled spending on marketing/sales materials due to low visibility of past work/creative

Approach

⚬ Developed processes for campaign management and execution and digital asset management
⚬ Developed PRD and process narratives to support solution implementation (Aprimo SaaS) Campaign/DAM modules
⚬ Implementation PMO and User Adoption program

Result

⚬ Increased sales revenue
⚬ Decreased churn
⚬ Targeted acquisition for ”best customers” model in process