+1-510-655-6511 vpeck@theeastbaygroup.com
Valerie Peck

Valerie Peck

Partner

Valerie is a strategist and market development manager with more than 20 years of diverse experience delivering bottom-line results. She heads a marketing and customer experience management consultancy that focuses on coaching firms for both strategy and tactical execution. Her areas of expertise include go-to-market strategy, precision marketing, demand generation, customer journey mapping and CRM/Marketing Automation selection and management.

Anne Cramer

Anne Cramer

Partner

Anne is a seasoned strategy and management consulting professional with deep expertise in creating and implementing data-driven, customer-centric business strategies. She is a specialist in managing large-scale projects around technology implementation, process improvement, acquisition and retention strategies. She has strong process and user experience focus. Anne has led projects and managed teams in a variety of industries including gaming and entertainment, retail, financial services, health care, and technology in the United States, Europe and other international markets.

Michael Hill

Michael Hill

Partner

Michael is a passionate and detailed senior level manager, product/service developer and technical strategist. Michael has over 25 years of PMO experience in Technology, Construction Technical Services, Technology Manufacturing, Start-ups, Government and Not-For-Profits. Tackling projects large and small and managing teams of up to 64 members and budgets of up to 14 million; Michael has delivered many business critical solutions and strategic plans.

Darcy Bevelacqua

Darcy Bevelacqua

Partner - Digital Media

Darcy Bevelacqua has a successful track record delivering CRM and eCRM engagements to Fortune 1000 companies. She has maintained some clients for 10 years. She is able to deliver strategy and tactical solutions to clients in a variety of industries.

Darcy was an associate partner at Accenture where she helped developed a new practice area, optimizing cross channel marketing strategies (retail, web, catalog, sales force, ecommerce, etc.) .In addition she specializing in ”go to market” strategy and execution. She served as a senior advisor to clients to facilitate marketing strategy through technology enablement. Managed account relationships and delivery teams to assure client satisfaction and account growth. P& L responsibility.

Melissa Eisenberg

Melissa Eisenberg

Partner - Change Management

Over 20 years of experience helping to guide the world’s largest organizations through complex change and performance excellence programs. I use structured, collaborative methodologies to help companies implement new technologies and business approaches, transform culture and processes, and build capability to become the organizations they aspire to be.‚Äč Melissa has an MBA from University of Texas at Auburn.

Denise Blondo

Denise Blondo

Senior Manager, Training

Learning and Development (L&D) Training Specialist, experienced in the development and delivery of workforce capabilities training and specializing in CRM and 1 to 1 Customer Care Excellence. Her expertise includes: skill gap analysis, gaining buy-in on vision and strategy across the organization, developing capability action plans and career pathing to increase job satisfaction and decrease employee attrition. Sales training to include technology integration and consultative selling techniques, cold calling and business etiquette (web, text and email).

Pat McMartin

Pat McMartin

Partner - Brand Strategy

Pat brings with her nearly 30 years of deep marketing expertise in brand strategy and activation, award winning innovation and leadership direct marketing and CRM/CEM. Named to the Ad Age Top 50, Pat was a key member of the team to develop, define and launch the Capital One brand — heralded as one of the most successful brand launches in the past two decades.