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What our clients say about what we do...

"I have had the pleasure of working with The East Bay Group many times over the last several years. EBG are terrific project managers with keen expertise in knowledge management. EBG is an expert at taking strategy through to tactical execution and excels at getting ''buy-in'' from all levels of management and staff. The East Bay Group is a delight to work with and their value add is exceptional...."

Mary Ann Munro
Business Consultant



"I've had the great pleasure to work with The East Bay Group on several projects in the past and hope to do so again in the near future. EBG is one of the smartest, sharpest and knowledgeable CRM and Demand Gen marketing companies I know. EBG strategies, processes, work ethic, integrity, insight, and industry knowledge are unsurpassed. Not only are the consultants BRILLIANT and charming but they have a HUGE heart and is a pure dream and delight with which to work. The consultants are positive, always have a smile on, and are TRUE TEAM PLAYERS...."

Julie Ann Kirby
Business Development Manager
Harte Hanks



"Valerie is an amazing consultant with a very strong understanding of marketing. She is results driven and an asset to The East Bay Group. She has a great personality and a positive attitude. I am eager to continue to execute many more marketing projects with Valerie...."

Daniel Estrada Arellano
NextDayFlyers



The East Bay Group

What we do

We help your business grow by taking your Customer Insight and applying it to your unique experience.

Think Psychology meets Methodology and Technology....

We at The East Bay Group have an aversion to forcing you into "cookie-cutter" solutions proposed by most consultancies just because it's more efficient. Our work focuses on understanding your customers -- statistically, behaviorally and emotionally; and helping you leverage that knowledge.

By taking a customer-eye view of your company, we identify the gaps within your organization, processes, information and technology. Then we look from the outside in - across your customer's journey to identify what works and what doesn't. Inside out and outside in -- we identify and prioritize your opportunities, gap fillers and innovative ideas to create a path to success.

How we do it

When you hire the East Bay Group you get us. No junior staff -- just us seasoned professionals. We are unlike traditional consultants. Here's how:

Traditional Consultants East Bay Group
Tell you what to do, or do it for you Shows you how to do it, and helps where needed
Donít reveal the guts of their methodology Shows all, tells all
Seek "co-dependent" relationships to generate perpetual customers Helps build self-sufficiency in clients, knows loyalty must be re-earned continually
Business model leverages the "body shop" needs of clients, and profiting on the arbitrage between hiring cheap and renting high Business model is a vast portfolio of plug-in capabilities - products and services - based on a self-regulated subscription model
Sells from the top, serves from the bottom
Clients choose from a menu of services, and define our involvement
Continually sells new engagements throughout the existing one Provides self-selection or guided-selection of new services
Believe they (and only they) have the secret to success Believes you have the ingredients for success; you just need a plan, methodology, and tool to enable you
Rely on rigid methodologies; forcing compliance on the client Relies on the creative mix of an almost unlimited range of support options

 

Contact us...

Identify a problem and see what East Bay Group can do to help you solve it yourself.... with a little help in the right places. For more information contact:

Valerie Peck: (510) 655-6511