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What our clients say about what we do...

"Valerie is one of the brightest, most engaging people I know. For better than 15-years I have know and called her friend. Her opinion is one of those I value most and consistently turn to in need of resolving my most difficult challenges. It is not so much her answers as her talent in prompting me to think. Whilst I am good at coming up with out of the box approaches to a given situation, she is even better. Professionally, her advice has proved invaluable during my Casio, BT Infonet, Unisys and RoamAbout tenures. She inspires one to see alternative solutions, relationships and paths. As a friend, she is always positive, making herself available, answering questions and steadfast. I have no doubt at any time she would contribute or extend her help. Valerie is a generous, extremely capable person; one with whom it is a joy to associate. My highest stars of recommendation...."

Bennet Bayer
Chief Strategy Officer
RoamAbout Management

"I had the opportunity to work along side Valerie while I was at Young & Rubicam. My team and client recognized immediately Valerie and her team's value when she was consulting for the parent company. Valerie and her team was brought on to assist in the ''mother of all company transformations to customer centeredness''. - In less than 12-months, the joint Client/Ad Agency/ConsultingTeam with multiple service and technology partners had identified objectives, goals, built a roadmap and business case, assessed multiple technologies, reviewed and established new business processes and training, and built the systems to support a luxury brand's customer experience - both customer service and marketing. Success speaks for itself: The client went from Top 20 in owner satisfaction, to top 5 among luxury brands in their industry in just 1 year after the implementation...."

Kathleen Zimmerman
Young & Rubicam

The East Bay Group

What we do

We help your business grow by taking your Customer Insight and applying it to your unique experience.

Think Psychology meets Methodology and Technology....

We at The East Bay Group have an aversion to forcing you into "cookie-cutter" solutions proposed by most consultancies just because it's more efficient. Our work focuses on understanding your customers -- statistically, behaviorally and emotionally; and helping you leverage that knowledge.

By taking a customer-eye view of your company, we identify the gaps within your organization, processes, information and technology. Then we look from the outside in - across your customer's journey to identify what works and what doesn't. Inside out and outside in -- we identify and prioritize your opportunities, gap fillers and innovative ideas to create a path to success.

How we do it

When you hire the East Bay Group you get us. No junior staff -- just us seasoned professionals. We are unlike traditional consultants. Here's how:

Traditional Consultants East Bay Group
Tell you what to do, or do it for you Shows you how to do it, and helps where needed
Donít reveal the guts of their methodology Shows all, tells all
Seek "co-dependent" relationships to generate perpetual customers Helps build self-sufficiency in clients, knows loyalty must be re-earned continually
Business model leverages the "body shop" needs of clients, and profiting on the arbitrage between hiring cheap and renting high Business model is a vast portfolio of plug-in capabilities - products and services - based on a self-regulated subscription model
Sells from the top, serves from the bottom
Clients choose from a menu of services, and define our involvement
Continually sells new engagements throughout the existing one Provides self-selection or guided-selection of new services
Believe they (and only they) have the secret to success Believes you have the ingredients for success; you just need a plan, methodology, and tool to enable you
Rely on rigid methodologies; forcing compliance on the client Relies on the creative mix of an almost unlimited range of support options


Contact us...

Identify a problem and see what East Bay Group can do to help you solve it yourself.... with a little help in the right places. For more information contact:

Valerie Peck: (510) 655-6511