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What our clients say about what we do...

"The East Bay Group is a rock solid, brillant strategic resource, who is particularily passionate about customer centricity. EBG has great strength at developing strategies that can truly deliver results. If you're looking for someone with an uncanny ability to focus on the right things at the right time, you've found them. The East Bay Group is personable, yet professional. It was an honor and a privilege working with EBG and I would do it again without hesitation...."

Lillian Murphy
Senior Vice President
Carlson Marketing Worldwide

"Valerie has a vast knowledge in customer management, consulting, and general business -- all of which she shares liberally with clients and partners. She is able to acutely diagnose a problem, rapidly define solutions, and follow through with a rigorous focus on service. We have worked together in a variety of circumstances and industries; domestically and abroad...."

Brett LaDove
LaDove Associates

"EBG is one of the most deeply skilled and broadly experienced consultants I have dealt with. Their ability to quickly analyze complex business problems and provide targeted high level solutions is impressive. Although The East Bay Group firm is small, their ability to partner with others allows her to play big and play to win. The East Bay Group consistently owns large and significant roles in substantial database marketing deals. EBG is truly a value based consultant and is constantly looking for value chain enhancements for their clients. The East Bay Group network of industry experts makes them a key player and invaluable contact in the database marketing industry. EBG is a valuable advisor to their clients, their partners, and friends. I have enjoyed working with them and look forward to it again...."

John Johnson

The East Bay Group

What we do

We help your business grow by taking your Customer Insight and applying it to your unique experience.

Think Psychology meets Methodology and Technology....

We at The East Bay Group have an aversion to forcing you into "cookie-cutter" solutions proposed by most consultancies just because it's more efficient. Our work focuses on understanding your customers -- statistically, behaviorally and emotionally; and helping you leverage that knowledge.

By taking a customer-eye view of your company, we identify the gaps within your organization, processes, information and technology. Then we look from the outside in - across your customer's journey to identify what works and what doesn't. Inside out and outside in -- we identify and prioritize your opportunities, gap fillers and innovative ideas to create a path to success.

How we do it

When you hire the East Bay Group you get us. No junior staff -- just us seasoned professionals. We are unlike traditional consultants. Here's how:

Traditional Consultants East Bay Group
Tell you what to do, or do it for you Shows you how to do it, and helps where needed
Donít reveal the guts of their methodology Shows all, tells all
Seek "co-dependent" relationships to generate perpetual customers Helps build self-sufficiency in clients, knows loyalty must be re-earned continually
Business model leverages the "body shop" needs of clients, and profiting on the arbitrage between hiring cheap and renting high Business model is a vast portfolio of plug-in capabilities - products and services - based on a self-regulated subscription model
Sells from the top, serves from the bottom
Clients choose from a menu of services, and define our involvement
Continually sells new engagements throughout the existing one Provides self-selection or guided-selection of new services
Believe they (and only they) have the secret to success Believes you have the ingredients for success; you just need a plan, methodology, and tool to enable you
Rely on rigid methodologies; forcing compliance on the client Relies on the creative mix of an almost unlimited range of support options


Contact us...

Identify a problem and see what East Bay Group can do to help you solve it yourself.... with a little help in the right places. For more information contact:

Valerie Peck: (510) 655-6511