The East Bay Group
What we do
We help your business grow by taking your Customer Insight and applying it to your unique experience.
Think Psychology meets Methodology and Technology....
We at The East Bay Group have an aversion to forcing you into "cookie-cutter" solutions proposed by most consultancies just because it's more efficient. Our work focuses on understanding your customers -- statistically, behaviorally and emotionally; and helping you leverage that knowledge.
By taking a customer-eye view of your company, we identify the gaps within your organization, processes, information and technology. Then we look from the outside in - across your customer's journey to identify what works and what doesn't. Inside out and outside in -- we identify and prioritize your opportunities, gap fillers and innovative ideas to create a path to success.
How we do it
When you hire the East Bay Group you get us. No junior staff -- just us seasoned professionals. We are unlike traditional consultants. Here's how:
|Traditional Consultants||East Bay Group|
|Tell you what to do, or do it for you||Shows you how to do it, and helps where needed|
|Donít reveal the guts of their methodology||Shows all, tells all|
|Seek "co-dependent" relationships to generate perpetual customers||Helps build self-sufficiency in clients, knows loyalty must be re-earned continually|
|Business model leverages the "body shop" needs of clients, and profiting on the arbitrage between hiring cheap and renting high||Business model is a vast portfolio of plug-in capabilities - products and services - based on a self-regulated subscription model|
|Sells from the top, serves from the bottom
||Clients choose from a menu of services, and define our involvement|
|Continually sells new engagements throughout the existing one||Provides self-selection or guided-selection of new services|
|Believe they (and only they) have the secret to success||Believes you have the ingredients for success; you just need a plan, methodology, and tool to enable you|
|Rely on rigid methodologies; forcing compliance on the client||Relies on the creative mix of an almost unlimited range of support options|
Identify a problem and see what East Bay Group can do to help you solve it yourself.... with a little help in the right places. For more information contact: